Shoppers who submit leads or get prequalified through the Edmunds close at a higher rate. For new cars, the rate is > 2x that of standard leads.
Consumer satisfaction for The Edmunds Deal is among the highest observed on the Edmunds website, as measured by NPS (Net Promoter Score). Shoppers report a high degree of satisfaction with the experience and information available through it.
Some recent testimonials include:
"I found the car I wanted quickly at the dealership I wanted also. The whole process took less than 10 minutes. I am impressed."
"You made it simple and easy to find what I need and so far an easy process to try and buy it. Thanks!"
“I feel confident and more comfortable starting the process from home with Edmunds help!
"You saved me 3 hours"
"I feel more knowledgeable when it comes to car buying process, and therefore more confident."
Shoppers are more engaged in building deals with Edmunds pricing guidance than traditional lead submission paths.
- Shoppers are clicking on “Show The Edmunds Deal” from New VDPs at a rate 2.4x higher than our standard email lead call-to-action (“Get Dealer Offer”).
New Lease shoppers have a strong credit profile.
- These shoppers have strong credit, with 70% of lease lead submitters having a credit score of 700 or higher.