The Edmunds Digital Retailing solution is Edmunds’ take on digital retailing that incorporates key features of the car buying process and makes them available on the Edmunds.com website. The goal of this product is to provide higher quality connections to our dealer partners by keeping shoppers engaged on Edmunds.com deeper in the shopping funnel.
The features available to consumers on the Vehicle Description Page (VDP) through this solution are as follows:
- Personalized Lease Payments: More accurate lease payment calculations including incentives, real-time rates, taxes, fees, and total due at signing.
- Note: Payments for used car inventory are calculated using the dealer’s selling price. Payments for new car inventory are calculated using Edmunds True Market Value (TMV) as the Cap Cost or Selling Price.
- Pre-qualification (Used Cars Only): Five-line, soft-credit-pull form that is integrated with 700Credit and TransUnion.
- Full Credit Application (Optional): Shoppers can securely apply for financing online for a subset of dealers through our integration with RouteOne.