Our new widget is a pure in-line app that's native to your site. It utilizes the Edmunds trusted brand and proven values, paired with a frictionless user experience to quickly provide shoppers with a trade-in appraisal value and you, their contact info.

Trade-in TMV is first computed at style level as a base value using Transaction data, Listing data (over 6M listings) and Wholesale data (auction). Once that value is determined the value is adjusted depending on the below factors:

1. Region (5 mainland regions + Hawaii and Alaska)
2. Condition
3. Mileage